Guji - Ethiopia {Natural}

Ficha técnica
Tostador: Process Coffee
Origen: Guji, Etiopía
Estación: Danbi Udo
Altitud: Alta altitud (típico de la región)
Varietal: Heirloom
Proceso: Natural
Clasificación: G1
Perfil: Limón · Miel · Jazmín · Frutos rojos
Formato: 200 g

Guji Natural es un café proveniente de la región de Guji, Etiopía, procesado en la reconocida Danbi Udo Washing Station y seleccionado por Process Coffee.

Esta región se ha consolidado como una de las más interesantes de Etiopía, ofreciendo cafés con perfiles equilibrados, complejos y extremadamente dulces, muy apreciados dentro del café de especialidad.

Los productores locales recolectan las cerezas manualmente en su punto óptimo de maduración, y la estación de lavado se encarga de procesarlas con precisión para preservar la calidad antes de su exportación.

Este lote es un Grade 1 natural (G1), el nivel más alto de clasificación en Etiopía, lo que garantiza una taza limpia, expresiva y de gran calidad.

Proceso

El café se procesa mediante el método natural (seco), donde las cerezas se secan enteras en camas africanas, permitiendo que los azúcares de la fruta se transfieran al grano.

Este proceso potencia los perfiles dulces, frutales y florales, con mayor cuerpo y complejidad.

En taza, Guji Natural presenta un perfil dulce y floral, con notas de caramelo de limón (lemon drops), miel, jazmín y frutos rojos, acompañado de una textura suave y una acidez brillante.

Un café que destaca por su equilibrio y claridad dentro del estilo natural etíope.

Resumen sensorial

Limón
Miel
Jazmín
Frutos rojos

Process was founded by Ben Hamilton, a seasoned coffee professional and creative entrepreneur based in Belfast, Northern Ireland. With a deep passion for coffee and community, Ben co-founded Guilt Trip in 2017, a renowned coffee and donut shop where he served as general manager for three years. This venture allowed him to collaborate with like-minded individuals and cultivate a vibrant coffee culture.

In 2020 amid the chaos of the pandemic, Ben jumped off the deep end once more and launched Process. His vision was to create a brand that celebrates the people and stories behind each cup, fostering connections between producers and consumers, elevating coffee to where it should be, and at the same time making it accessible and EZPZ to get involved with. Process is about Future Fond Memories. Those small but meaningful moments shared over a cup of coffee. Whether it’s your daily ritual, a café visit with friends, or the first sip of a new brew, Process is about making each experience one to remember.

Ben's innovative and creative approach is evident in Process's unique packaging, inspired by nostalgic VHS tapes. This creative design has garnered international attention and acclaim, from customers, cafes and corporations.

It's Nice That: Featured Process's packaging, noting how it "rewinds to the days of VHS" and brings a playful, nostalgic touch to coffee presentation.
Sprudge: Highlighted the packaging's experiential design, emphasizing the excitement of "sliding the tray out from the sleeve to reveal the coffee.
The Independent: Awarded Process top marks for best coffee packaging, stating, "When we first saw it, we really thought it was an old school VHS tape."
Ben loves collaborating closely with creatives, non more so than local Belfast-based branding studio Angel & Anchor, who were instrumental in crafting a brand identity that resonates with both coffee enthusiasts and the broader worldwide community.

Whether you're a coffee homie, a café owner, or a business seeking thoughtfully sourced and expertly roasted coffee, Process is here to elevate your experience. Join us in celebrating the process behind every cup, and creating future fond memories together.