Philosophy: Coffee as an investment

At AMOC, coffee is not just a beverage, it's an investment in flavor, experience, and longevity .

Their approach is based on:

• Select only top-segment coffees
• Building strong and lasting relationships with producers
• Constantly develop roasting processes and profiles

This positioning places AMOC within the highest segment of specialty coffee in Europe .

Selection based on blind cupping

One of the pillars of A Matter of Concrete is its completely objective selection process: all coffees are evaluated using blind cupping .

This means that every coffee has a fair chance, without bias based on origin, producer, or hype.

The result:

• Perfectly executed classic coffees (e.g., clean and balanced Brazilian coffees)
• Experimental and rare coffees with unique profiles
• Exclusive high-scoring lots (86+ / 90+ SCA)

Always with a clear objective: to offer complex, clean and profound coffees.

Classic coffee vs experimental coffee

AMOC works with two main lines within specialty coffee :

• Classic profiles: balanced, clean and consistent coffees, ideal for daily consumption
• Uncommon profiles: unique coffees, with rare varieties, innovative processes or unusual sensory profiles

This is where innovative producers and projects like these come in:

• CATA Export
• Nestor Lasso
• Los Nogales Farm
• Linarco Rodríguez
• Fidel Huancas

With coffees that include processes such as co-fermentation, anaerobic and experimental , as well as exotic varieties and dessert coffee profiles.

Roasting: precision technology

In his roastery, AMOC uses a Loring S35 Kestrel , one of the most advanced and efficient machines in the world.

Its setup includes:

• High energy efficiency roasting system
• Sovda color sorter for perfect grain selection
• Tasting room and quality control
• Processes designed for maximum consistency

The result is clean, expressive, and technically flawless coffees.

Real sustainability (not marketing)

AMOC adopts an honest approach to sustainability:

• Certified renewable energy (Gold Standard)
• Active waste reduction
• Logistics optimization
• Direct relationships with producers

Their philosophy is clear: not to greenwash, but to make real decisions with impact .

Packaging: design + sustainability

One of the most distinctive elements of A Matter of Concrete is its packaging system:

• AMOC Jars: reusable containers made from recyclable PET
• Refill system: lighter and recyclable bags
• KG bags: a balance between coffee protection and sustainability

The goal: to reduce waste without compromising coffee quality.

Iconic location: Van Nelle Factory

AMOC is located in the historic Van Nelle Factory in Rotterdam, a UNESCO World Heritage Site.

This place was one of the largest coffee roasters in Europe in the 20th century, and today AMOC revives that tradition with a modern and futuristic vision.

The founder: Rob and competitive excellence

AMOC founder Rob has an exceptional track record:

• Winner of Coffee Masters London 2019
• National Barista Championships, Brewers Cup, Latte Art and Aeropress
• 8 years as head coach
• More than a decade in specialty coffee

Their experience translates into a toaster designed to achieve the highest level of quality.

AMOC at BrewFusion

At BrewFusion , A Matter of Concrete is one of the most exclusive roasters in the specialty coffee sector in Europe .

Its focus on high-end coffees, innovative processes and technical precision makes it a benchmark for those seeking the best of specialty coffee.

From perfect classic profiles to extreme experimental coffees, AMOC offers a complete experience for true coffee lovers.

Buy AMOC online at BrewFusion

Discover A Matter of Concrete at BrewFusion and access some of the most exclusive coffees on the market.

Ideal for those looking for:

• Premium specialty coffee
• Rare varieties
• Experimental processes
• High-end roasters in Europe